DUCK PLUMP REAL-TIME SOCIAL
For Super Bowl 2024, we planned to react to other brands’ commercials live with a series of prerecorded social films. Unfortunately, the NFL wasn’t as thrilled about the creative vision and cock-blocked not only the spot, but our TikToks.
The spot in question.
So sit back and enjoy a censored-but-not-silenced cornucopia of Tik Tok dick jokes.
Executive Creative Director: Cinzia Crociani & Jim Curtis
Copywriter: Jess Mastorides & Alec Reda
Art Director: Rachel Hayashi & Megan Weber
Client: NYX Cosmetics
Agency: McCann New York