Getting There Starts Here
A 360° campaign is one thing. Launching a brand refresh with TVC, a complete Times Square takeover, live action 3D billboards, a concert, and a broken Guinness World Record was another.
139 days. A mountain of assets. An impossible checklist. Democratizing investing for all. Somehow, we got there.
We kicked it off with not one…
but two epic spots.
We launched in Times Square where we spoke directly to everyday investors using language everyone could understand.
We even brought our anthem spot to life, recreating their stories within 3D billboards.
After inviting regular investors to ring the opening bell at NASDAQ, we extended that invitation to everyone in Times Square, setting out to break a world record for most people to ring a bell in an hour.
(Which we did)
Finally we closed out the day with a performance from an artist that also speaks to everyone — from Gen X to Gen Z
